ASE Speaker

Kevin Noonan is a veteran media and Internet analyst and business architect.

Kevin was one of 3 founders of Nielsen Media Research’s Interactive Services division. In 1996 where Kevin developed Interactive Television and Web measurement technology patents and business models, as well as Internet research for the Vice President’s White House committee on global Internet research. He was instrumental in helping to standardize Web metrics for publishers to sell advertising from. Kevin and the Interactive team at Nielsen developed the currency and metrics for selling Web advertising, and are standards in use today across the medium.

Prior to joining Amdocs, Kevin served as the Executive Director of the Association for Interactive Marketing, the DMA’s interactive arm, initiating five industry member interactive counsels which published industry Best Practices in Online and Integrated Promotions, Interactive TV, Email marketing, Performance Based Marketing, and Search Engine Marketing

Prior to AIM, he served as Vice President of Internet and Media Research for the Yankee Group where he ran 5 analyst divisions with staff of 12 analysts and directors reporting to him: Media and Entertainment Strategies (Cable, Broadcast, IPTV, Syndication, DBS); Internet Marketing Strategies; Online Retail Strategies; Mobile Commerce Strategies, and Online Financial Strategies. 

Prior to Yankee Group Kevin was SVP of @plan, the preeminent media planning and buying system and decision support system for E-commerce retailers, in which Kevin played a major role in its successful 1999 IPO.

Kevin also has 5 years Yellow Pages experience in sales and production and graphics management, and has also sold radio advertising as well and email marketing auditing and technical services. 

Kevin began his career as a Tax accountant and qualified in 1989 with Arthur Andersen and Co.

Kevin is a graduate of the University of Toronto’s Commerce and Finance program; The Canadian Institute of Chartered Accountants In-Depth Tax Program 1, Rochester Institute of Technology’s Print and Digital Print Technologies Program, and several Radio, Internet and Yellow Pages media courses.

Kevin has published extensive media and Internet research, including Cable and Interactive TV, Mobile Commerce IPTV. He has spoken extensively at Internet and Media conferences and has been widely quoted in newspapers and trade publications.

Kevin lives and works in New York City, the media capital of the world.