Before entering his academic career at HEC Montréal, Professor Ouellet was first an entrepreneur (4 years) and a Chief Marketing Officer in a high-tech, international-oriented SME (6 years).
In the latter position, his realizations included negotiation, training, and support of a technical distribution network active in over 20 countries of Europe, the Americas, the Middle-East, and Asia. As an academic, his research and teaching interests focus on the international, business-to-business marketing of technology and innovation, both on a strategic and consumer behavior point of view. He is the co-author of the 4th edition of French Canada’s first and foremost marketing handbook – Gestion du Marketing – and his research includes topics such as industrial consumer adoption of radically new products, rapid prototyping, and early validation of product concepts. Professor Ouellet is also often cited in the Canadian media as French Canada’s foremost expert in product and innovation management.
Expertise : Marketing of innovation; Consumer behavior regarding innovations; Brand engineering; Cross-cultural and cross-generational marketing.
