Justin Townsend is Founder and CEO of IGA Worldwide, a company that provides advertisers and game publishers with a one-stop solution for all in-game advertising activity, as well as aggregating a leading range of ad formats within a portfolio of multi-platform computer and videogame titles via the proprietary Radial Network to create a high reach, high engagement, highly accountable new communications medium.
Before founding IGA Worldwide, Justin was Head of Online Business and Member of the Board within the McCann Erickson Worldgroup, Germany. Prior to this, Justin was Director of Consulting at Zentropy Partners, Frankfurt.
He has held a number of senior positions with major European Digital and Classic agencies for the last 10 years, including forming his own interactive agency in the UK in the late 90’s.
IGA Worldgroup Profile
IGA Worldgroup is the world’s only full service media group dedicated to in-game advertising opportunities.
With offices in New York, London and Berlin, IGA works at both regional and International levels with a wide portfolio of leading brands and agencies.
The group consists of creative and strategic communications agency Hive Partners, technology enabled media network IGA Partners, and Radial Network developer IGA Technologies.
IGA’s business model is based upon the efficient utilization of in-game advertising inventory provided by our Radial Network technology. The Radial Network aggregates a large portfolio of computer and video games, enabling IGA’s advertising clients to dynamically place ads in games and reach millions of end consumers worldwide, turning games into a full-fledged advertising channel
