Sven Dörrenbächer, 31, DaimlerChrysler AG Marketing Communication Passenger Cars, is responsible for the web sites of Mercedes-Benz and Maybach. This includes planning, designing and implementing integrated communication measures for the most diverse product and brand themes. A native of Munich, Mr. Dörrenbächer is also responsible for innovative internet presence of internationally relevant "digital" products and brands. Some successful examples include the “Mercedes Mixed Tape“ free download projects (music; since June 2004) and “Mercedes Text Tracks“ (audio books; from December 2005) as well as internationally lauded web specials (e.g. B-class, SLK) and internet projects such as the adventure game "Become a Men in Black agent!", the online Christmas game "Wunschwald" and the first interactive film "7 years later".
