Dr. Andreas Büchelhofer studied business economics in Vienna. He started his career at the ORF (Österreichischer Rundfunk), as the marketing director of the air time selling department. In 1995 he changed to the first german Home-Shopping-Channel HOT Home Order Television GmbH & Co KG, which is now HSE24. He ran the company between 1996 and 2000 as CEO. 2001 he became deputy chairman of the board of the Europa-Holding Hot Networks AG, followed by stations as managing partner of the Contex Deutschland GmbH (buildup of the than biggest german IVR platform) and as CEO of the OnAir Reisen GmbH (Joint Venture KarstadtQuelle/Tele5).
Since April 2004 Dr. Andreas Büchelhofer is managing partner and founder of 1-2-3.tv GmbH together with his partner Henning Schnepper and CFO Peter Kuhl. He is responsible for program, marketing and purchasing.
Short Company Profile
1-2-3.tv is the first ‘Auction’ TV-Channel in Germany. The viewers compete with each other for the offered products either in a bid-up or in a price-drop auction format. The customers can bid for the same lots at the same time either via the company’s website or they bid by phone and they all just pay the lowest price of the winning bids.
The company was founded by Henning Schnepper and Dr. Andreas Büchelhofer in April 2004 and financed by 3i, Target Partners and Wellington, joined by iris capital in 2005.
1-2-3.tv is distributed by analog and digital Satellite and Cable in more than 25 Mio Homes today.
2004 with 10 hours live now 19 hours live broadcast are produced every day.
Just recently the shipped goods past the 1 million packages mark.
In 2006 1-2-3.tv estimates a turnover of a 100 Mio Euros.
