Roby Stancel is CEO of IDEO Germany. Since ten years at IDEO in Palo Alto, San Francisco and Munich, Roby Stancel has contributed his expertise to every phase of product development, He also is working with companies to make them more innovative and creative. He has helped create a wide range of products, including handheld tools, medical and electronic equipment, furniture, household appliances, cars and aircraft, toys and food products, and has about a dozen patents pending or granted. Before joining IDEO, Roby was involved in the German transportation industry.
